230 Park Avenue
8th Floor, Suite 864
NEw York, New York 10169
3 Bunhill Row
EC1Y8YZ United Kingdom
1177 High Ridge Road
Stamford, CT 06905 USA
tel   203.321.1200
Best for Business

Sometimes staying in your home office is the right solution for your business, but that doesn't mean your clients have to visualize you trudging to the computer in your bathrobe. A polished professional appearance is much more important for home-based entrepreneurs than for other businesses because you are always battling the unspoken -- the perception that you might not be a "real" business

Clients, particularly great paying clients, want to give their business to companies that inspire trust. They avoid the fly-by-night operators in favor of companies that look like they will be around for years to come. They are looking for companies who deliver stellar work on deadline and until they get to know you and the quality of your work, potential clients can only judge you by "what they see."

They are noticing your office, how you dress, how confident you look, how tight your presentation is, how organized you seem. And no matter how you stack it, meeting in your living room or at Starbucks, does not exactly scream out that your company is "best-of-breed."

What alternatives do you have? Well, the point is you do have alternatives. I often tell my home-based clients that having a virtual office is absolutely essential if you want to attract and catch the bigger fish. A virtual office space gives you the option to work at home, while giving the appearance that your operation is much larger and more impressive.

The virtual office gives home-based entrepreneurs four big advantages:

1)  the opportunity to create a polished, professional and a       bigger-than-you-really-are appearance

2)  an a la carte menu of affordable services to choose from

3)  lots of flexibility for a growing business

4)  more control over cash flow
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